The objectives of this campaign were aimed at increasing sales generated by stores within the Commercial Center, alongside with those generated by the Carrefour hypermarket.

During the campaign, consumers could win instant prizes, represented by plush bunnies, or could participate, depending on the value of their shopping basket, at one of the three existing raffles.

A series of events dedicated to children were integrated in the Easter campaign: a workshop of painting Easter eggs and game sessions with Jokee’ and Evolve Media.

Results

- 2817 campaign participants;
- 8845 flyers entered in the database;
- Participants brought an average of 3.1 to raffle flyers;

Prints

On this link you can view the campaign communication materials created for Felicia’s Shopping Center Easter Campaign.