Lorine is a drug agains osteoporosis, developed by Antibiotice company. In creating the brochure the main aspects we focused on was the target audience, medics, and transmitting the benefits in a relevant method to them.

Because doctors receive constantly a large numbers of brochures, we wanted to create a different layout that could easily differentiate from the others. The cover, representing an ill bone structure, includes an extensible part on which there are written the benefits of Lorine. When this part is extended, the ill bone structure is visually transformed in a healthy bone structure in order to exemplify the drug’s effect.