For its One Year Anniversary, Carrefour ERA in Oradea worked with Aquavita in creating a campaign concept, mechanism and advertising materials. The main objectives of the marketing campaign were to increase traffic and associate Carrefour ERA Oradea with a young and positive image.

The campaign main message was "A spring of gifts" and focused on the high number of prizes (1500) participants could win.

The LuckyNumbers© mechanism was implemented to increase traffic, mechanism which had been previously used successfully in the WINTER SALES campaign at Felicia Shopping Center.

Results:
During the campaign, over 7,500 flyers were brought by clients and validated at the Info Center.

Prints
On this link you can see the communication materials designed to promote „A spring of gifts” campaign at Carrefour Era Oradea hypermarket.