Easter Campaign Iulius Group

The creative concept starts with a story, but this one begun with the merger of two well-known
childhood metaphors. So, the fantasy world of Alice in Wonderland meets the Easter Bunny in an inspiring setting where the family spends quality time having fun.

We wanted to create a unique shopping experience, where childhood stories and fantasies became almost tangible, bringing the whole family together.

Marketing Positioning: Family shopping

Message: De Paște suntem împreună – Together on Easter


  • The Gifts Center ( gifts stand + hostess )
  • Easter’s Bunny Labyrinth
  • Alice in Wonderland Big vs. Small Photo Rooms
  • Painted Egg Stencil for kindergarten children
  • Bloggers’ Easter kit


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