The agency has delivered towards the client mechanisms and visual concepts for the Back to School campaign, which has been implemented in 3 different malls in the country.
This autumn Palas/Iulius is the mall that tries to make the transition of the young students who are coming from vacation to the beginning of a new school year, by doing activities with which they can identify themselves to.
Relying on the online presence of more and more students but also on their desire to have as many gadgets as possible, we came up with the idea of a concept that can combine the activities the students are doing in their free time with the schedule they have in school, so they can identify with each character from the images.
We created 2 types of visuals:
– The first one has its focus on the sports communities that gravitate around the team activities from which the young students can create a healthy lifestyle;
– The second visual concentrates on the online communities, based on an increased popularity of video content.
The communication directions we have implemented are: online, offline and outdoor.