Opening campaign for the the new Medikon Baby concept store. The whole campaign was built on the “Let’s Grow!”concept with communication mechanisms and campaign tools in order to increase awareness for the new pharmacy launched
Communication channels on which we implemented the campaign: online, offline environment (posters and leaflets, banners, door- hangers, promotional items for corporate environment and for the launching event), outdoor ( billboards / city lights , totem poster ) .
For the opening event were created custom materials: booklets, notebooks, pens. We organized a corporate event were we invited all group employees, providers, pharmacists, doctors etc.