RomaniaRentacar.eu – Renting a car in Romania, a new digital experience
At the beginning of 2019 the team at Travis Rent a Car started working on an ambitious project: developing a 100% Romanian marketplace created for the rental car sector.
The goal was to rethink the entire User Journey, making it more fluid and user friendly, while also updating the user interface (UI) and creating a communication strategy.
Working closely with the Travis Rent a Car team we managed to discover the key element which would have to define every experience: Transparency.
We then redefined the way in which information was presented, optimizing the process of renting a vehicle, from selecting the car to the confirmation email. A distinctive element of RomaniaRentacar.eu is the option of choosing between 3 rental packages (Budget, Standard, Plus) depending on your available budget and personal preference, all of the specific details being available to the user throughout the renting process.
The last step was developing the Mobile-Only version of the platform, which had the main goal of facilitating and simplifying rentals via smartphones and tablets.