family market

We are grateful (and excited) when we receive new briefs from clients that wish to work with us on ambitious projects – this time, a project with local impact.

about the brand

The IULIUS company is the only developer and operator of mixed-use urban regeneration projects in Romania, with over 20 years of experience in real estate and a presence in four major cities – Iași, Timișoara, Cluj-Napoca and Suceava.

scope of work

On July 14th 2022, the IULIUS company diversified its portfolio with Family Market Miroslava, their first proximity retail project which was launched as a response to the needs of the continuously expanding community in the metropolitan area of Iași.

The project’s concept and naming were already created – the next step would be the development of an brand identity integrated with the vision and values of the IULIUS company.

visual identity

We started out by analyzing the audience (Personas) which were going to benefit from the products and services offered at Family Market. We then proceeded to build upon the projects naming and explore the typography, transforming the letter ”Y” into a character which expresses joy and, simultaneously, a location pin which symbolizes the idea of proximity.

Next, we created an entire family of symbols/icons which can be used in the communication strategy in order to support the main brand messages, both for Family Market Miroslava and Family Market Bucium (the next project location).

We would like to thank team IULIUS for the opportunity to work together on a local brand. We eagerly await to see the logo implemented on the Family Market Bucium building. See you on launch day.