Travis - Aquavita

Travis rent a car

The benefit of having a long-term business relationship with a client is that the vision is already decided, all that remains is to build upon that solid foundation. This was the case with the new rent-a-car website of Travis RentaCar.

about the brand

Travis started out as a travel agency in Iași, Romania, 20 years ago. Since then, it has constantly evolved, developing 3 distinct brands which offer personalized solutions for tourism, rent-a-car and corporate events.

Scope of work

Our goal was to redesign the Travis RentaCar website in preparation for the Bucharest office expansion, aligning it with the new vision proposed for 2022.

UX/UI design

We began by creating a streamlined experience for both browsing the content and opting for a certain service (rent-a-car, private transfers, guided tours, custom trips, etc.).

UX/UI design

Our focus was to redefine the User Journey for the different personas, while also updating old content and integrating it with new content, both text and visual. The new interface was offered a fresh, clean look – combining custom icons, square shapes and car photography with the brand colors.