Travis Rent a car
Rent for business drive for fun campaign

The team over at Travis took us through their plan of promoting 2 new Rent a Car services: Rent for Business – long-term rentals (12 months+) and Drive for Fun – medium-term rentals (3 months+), and we gladly accepted the challenge.

Aquavita Solutions - Agenție de publicitate Iași - Campanie Comunicare Promovare - Travis Rent a Car

about the brand

Travis started out as a travel agency in Iași, Romania, 20 years ago. Since then, it has constantly evolved, developing 3 distinct brands which offer personalized solutions for tourism, rent-a-car and corporate events.

Aquavita Solutions - Agenție de publicitate Iași - Campanie Comunicare Promovare - Travis Rent a Car

scope of work

The goals of the campaign were to increase the awareness of the 2 services (long-term and medium-term car rental) throughout the main cities of Romania, and to position Travis Rent a Car as a brand which values its clients by offering personalized solutions for their specific needs.

Aquavita Solutions - Agenție de publicitate Iași - Campanie Comunicare Promovare - Travis Rent a Car

campaign concept

Building on the campaign’s headline – Rent for Business / Drive for Fun – we developed a concept which illustrates an automotive class from the Travis vehicle fleet (Economy, SUV, Minibus, etc.), integrated within a personalized background design.

Aquavita Solutions - Agenție de publicitate Iași - Campanie Comunicare Promovare - Travis Rent a Car

communication strategy

The communication strategy includes both Social Media and Digital Media components, the calendar integrating all of the 8 automotive categories available for the 2 service categories.

Aquavita Solutions - Agenție de publicitate Iași - Campanie Comunicare Promovare - Travis Rent a Car

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